Tel: 07564 010847 or 01962 458428




What is the best rug cleaning process?




How to clean a rug |Full immersion rug cleaning vs dry cleaning vs on-site wet cleaning




Most carpet cleaners offer rug cleaning services by HWE (hot water extraction, or to make it easier to understand: the process used to clean fitted carpets). Some rug cleaners mention full immersion or submersion. Some others talk about dry cleaning.

What is the difference? Let's take a look at each process and see:


  •  In-situ dry cleaning 

​This process consists of applying a layer of dry compound to the surface of the rug, agitating with a counter rotating brush and vacuuming once the compund had dried.

Although it's called dry compound the microsponges are wetted with a cleaning solution which breaks down the soils upon agitation. The dirt and soils are absorbed into the microsponges as they dry and then vacuumed up.

Insitu rug dry cleaning, although a viable cleaning method, has some limitations:


- being done at the customers premises means no thorough dusting can be done 

- it only works on rugs with a pile

- it is not efficient against spillages or pet stains which require thorough flushing


  •  In-situ wet cleaning 


It works for fitted carpets so it should also work for rugs, right? WRONG!

This is the quickest way to ruin a handmade rug:

  •  handmade rugs can and will bleed colours. There is no way to control it in-situ 

  •  handmade rugs are made of natural fibres like cotton and wool. There is no way of drying them within an optimal time frame in-situ

  • handmade rugs can hold A LOT of dust and grit deep down the fibres. There is no way of dusting them properly outside a rug cleaning plant

  • handmade rugs can buckle and curl. This cannot be prevented in customers' house

So asking your carpet cleaner to go over any hand made rug is a big No-No.



In-plant full immersion is the only recommended cleaning process for rugs. It is also the most thorough cleaning system as it involves removing all the dust for the back and deep down the pile and a thorough submersion clean and rinse.


Having your rug cleaned in a dedicated rug cleaning workshop (also refered to as a rug cleaning plant or rug spa) also addresses all the potential problems mentioned above:


  • dye bleeding


In a specialist rug cleaning workshop, this can be prevented in 2 ways

  1. stabilizing the colours before the cleaning process, or

  2. flush all excess dye before it gets the chance to bond to the fibres. A bespoke wash floor and a high water flow will help prevent any dye bleeding damage.


  • drying a rug within an optimal time-frame.


specialist rug cleaner will have a dedicated drying room. After a thorough rinse on the wash floor, most of the water gets extracted from the rug with the help of a centrifuge or another appropriate tool like "the rug sucker".

The rugs then get hanged on drying poles in the drying room, a climate-controlled sealed room.  

Here, dry air gets blown around the rugs drying even some of the larger ones in just hours.


  • dusting


Unlike in-situ cleaning where the only dust extraction method possible is vacuuming, in a rug cleaning plant 2 more thorough methods are available:


  1. Rug beating - the rugs get put face down on dusting grids and the back of the rug is agitated with a dedicated rug duster like "The rug badger"

  2. Air dusting - Compressed air is gently blown through the rug's fibres to extract all dust


  • buckling and curling


Some rugs like for example the Afghan ones tend to curl or even shrink after wet cleaning. In a specialist rug cleaning unit, this can be prevented by blocking the rug. This method involves drying the rug flat under gentle tension; it can also be used to correct previous curling caused by floods or inappropriate cleaning.


In conclusion, full immersion rug cleaning is not only the most thorough but also the safest rug cleaning process.



Please enter the code
* Required fields
There are no entries yet.



Why use Brio Carpet Care ?



Brio Carpet Care is a WoolSafe Approved Service Provider

  • Our WoolSafe Membership Number is E119 347

What does this mean?

  • We have been offering High-quality Oriental and Persian rug cleaning and carpet cleaning services for a continuous period of at least 5 years
  • We have successfully completed the WoolSafe Fibre Care Specialist training course and passed the exam
  • We only use WoolSafe Approved solutions when cleaning and maintaining wool carpets and rugs



Brio Carpet Care is TrustMark registered - the UK Government Endorsed Quality Scheme.


What does this mean?

  • Good trading practices, Technical competence and Good customer services





Brio Carpet Care is an Advanced Member of the National Carpet Cleaners Association

  • The NCCA is the only nationally recognized body dedicated to carpet and rug cleaning
  • We have comprehensive insurance covering all surfaces we work upon
  • We've had extensive professional training and have passed their rigorous examinations
  • We follow the NCCA code of practice.



Brio Carpet Care is a CleanSeal Approved Service Provider

  • The CleanSeal certification is a testing and accreditation programme for maintenance products suitable for use on carpets, rugs and other interior textiles made from synthetic fibres  



Brio Carpet Care is one of only a handful of Textile Pro Certified companies in the UK. 


What does this mean?

  • Brio Carpet Care has been through an intensive 6 months training program on oriental rug care with the prestigious US Textile Pro Network 



Brio Carpet Care is a WoolSafe Approved Fibre Care Specialist


  • Our WoolSafe Membership Number is E119 347
  • This means that we have successfully completed the WoolSafe Fibre Care Specialist training course and passed the WoolSafe rigurous examination.


Print Print | Sitemap

Tel: 07564 010847 or 01962 458428

Specialist Rug Cleaning, Care & Repair
Copyright © 2017-2018 Brio Carpet Care • all rights reserved
Advanced members of the NCCA | WoolSafe Approved | Textile Pro Certified | Government Endorsed Quality